TL;DR: Use anchor text that clearly describes the destination page in plain language. Think helpful first, SEO second.

What Anchor Text Does

Anchor text helps:

• Readers understand what they’ll get when they click
• Google understand what the linked page is about

Best Anchor Text Examples

• Good: “request indexing in Google Search Console”
• Good: “internal linking strategy for topic clusters”
• Not great: “click here”
• Not great: “this post”

How To Write Anchor Text (Simple Method):

1. Describe what the reader will learn on the next page.
2. Keep it natural (don’t force exact-match keywords every time).
3. Use variety across the site (synonyms are fine).

Avoid Over-Optimization

If every internal link uses the exact same keyword phrase, it looks unnatural. Write like a human and stay consistent with the topic.